Tele Monte Carlo : Paul Schlacter

Tele Monte Carlo
Network Redesign Pitch
Completed at Trollbäck + Company
Concept, Design, Writing
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TMC is the meeting place for people of all ages. With such a variety of programming, there truly is something for everyone here. Keeping this in mind, we created a logo and on-air design that is friendly without being childish, and emphasizes the idea of TMC as a gathering place. The dot in the counter-form of the “C” in TMC is the graphic representation of this place. The logo physically grows out of this point, just as the network grows out of the this central meeting place. The navigation highlights the point as a graphic element and catalyst in the animations. The Advertising Jingles are entertaining interpretations of the dot. All facets of the network begin with and return to the dot: the home of TMC.
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Type and Color Palette

Cetegories

Navigation